The term eCPM is very common in advertising world. But it is way puzzling for new developers when they try to monetize their mobile app through in app advertising. And if you ask them that whether they want to increase eCPM or not, definitely a resounding yes will appear from everyone. In spite of that fact, due to unoptimised and unexamined in app strategy, most of the app developers are losing out unnecessarily.
There are other arrangements of advertising which is created for brand awareness purpose, thus it is not necessary that it will offer you conversion. In that case eCPM will be not be that much effective. However, eCPm is way far better than CPM especially when we are talking about direct response campaign. So, let’s discover how we calculate eCPM and how we can increase it?
How it is calculated?
eCMP is the matric through which advertiser can govern the effective cost per thousand impression or the revenue produced by thousands of impressions of a certain advertisement.
eCPM = (total income/ total no of impression) * 1000
How we can increase eCPM ?
Displaying relevant ad is most important thing for increasing eCPM. If your user base contains millions of yachts owner or pensioners and you have targeted to showcase advertisement of game app to them, then be sure about that you are not going to have much success. Therefore, it is important to understand your targeted customers’ base and their choices. Thus, for increasing eCPM,not choosing appropriate ad network can take a toll. Apps Discover can be the safe and best choice as they have wide range of user base.
Try to apply different formats of advertisement
There are different kind of ad formats like banner ads, custom, interstitial, app lists, panels. Most of your mobile apps would be beneficial if you use different formats of ads. By incorporating few variety types of ads, you can understand that which format is actually working for you. Comprehend right ad format is also an important method to increase eCPM.
Ad position in app flow should be changed
Creating multiple placements for your ads in add flow will help you to increase eCPM of your apps. Like during the mobile app launching, placement should be in between levels and after game over, ad should be placed on the home screen. That means, motive is to serve your ads when your users are utmost involved but you should keep in mind that in app experience of any user should not be disrupted.
Checking eCPM index of industry will always be helpful
eCPM index evolves from developer minds. Therefore, it can be utilised as measuring factor for publishers for taking decision about ad supply, that means they can increases eCPM and makes more revenue if they follow industry index. Based on it, they will take suitable decision.
Therefore, implement these tips and make more revenue through Apps Discover- one of the leading ad network in India and south east Asia.