Built an App? What Next? App development generally revolves around a dilemma of who will make the Application in the first place. Project Managers and marketers often find it perplexing to decide whether the in-house team can make it better or an outsourcing firm, because mostly, they have their core products alongside a mobile app to develop. Given the fact that many companies are powerfully driving their app development business via viral marketing, marketers might find it easy to outsource. So, when the decision is made & the App finally arrives, after testing, it’s time to launch it in the app market & propagate through a mobile app advertising agency. Now, that can be outsourced for sure.
A Scoop of Referral Marketing
A SaaS product allows referral marketing for both mobile & web platforms, as per a leading mobile ad network. According to a survey conducted by Harvard Business School, most IT companies are going through 200% cost overrun and 70% schedule overrun on a given project. That makes us believe that IT applications and product lifecycles are subjected to go through testing, implementation & maintenance cycle periodically. Leveraging this, mobile app marketers have offered a quick way out & solved their long-term woes by offering affiliate marketing for their coming-soon mobile apps. The full launch happens only when it hits the play store & gets a positive reply (through installations) within first few weeks. Of course, there are other marketing techniques to render the application to target audience to download. A simple referral program, however, takes 3-4 months to establish itself.
How to Develop a growth hacking strategy?
A sharp insight at growth hacking strategy will revolve around user acquisition. To let them download your app and share it with their network will initially drive the first phase which involves – App store optimisation, organic optimisation, followed by paid acquisition. The second phase will outline user retention techniques, wherein, you can usefully set up your funnel so that users can appear anytime & recommend your app. After completion of 1/3rd of the second phase, user experience and re-engagement leads to performance that helps you to stay ahead using 98% crash-free performance tool, offered by industry leads like Apps Discover Technologies. Finally, growth analytics will show how your app is working, instead of focusing on downloads as successful mobile app marketing can only take place when the product is doing well in the market.
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