Global affiliate network can let you skyrocket your earnings per month if you have substantial traffic and have marketing knowledge. However, if you are a publisher who wants to earn money from a high traffic website then you must choose one of the best ad networks. Most CPI Ad network for publisher choose the best advertising networks as they have a pool of websites who are drawing high traffic and can be placed in 3 main categories such as:
Targeted Network: These are built into Ad servers and they are sometimes called as next gen or “2.0” ad network based on their interests related to technologies of contextual or behavioral mapping. They leverage consumer clickstream data and expand their social networks by joining hands with other targeted networks and monetizing ad inventories.
Vertical Networks: Advertisers are communicated very fairly about their where their ads are running on these networks. They have a portfolio which represents their various works of promoting high traffic websites and they are mostly preferred by brand associates. They offer offline and online advertising across suitable channels for advertising to take place. The Economic model depends on commission share.
Blind Networks: These are a part of a global affiliate network that does not let the advertisers know the destination of ad placement (typically over a publisher site). Blind networks offer low prices for ad inventories and buy in bulk. They are keen to resell those ad inventories at a higher cost on a performance basis- CPI, CPA, CPL etc. Some of the CPI Ad network for the publisher are blind networks.
Global affiliate network can be distinguished into 2 more categories based on their traffic level and ad serving capacities plus monetization. Premium ad networks are the ones who have a large database of advertisers and publishers on their own and they can serve ads to other small publishers or ad networks as per requirement. Most of the global search engine giants fall into the premium category and the latter is the one which receives ad codes and leverage from the high traffic of these networks. The dominance of premium to non-premium global affiliate networks (and subsequently their websites) are subjected to ranking alterations based on ad serving impressions and traffic database. One might find a plethora of ad network list that falls into the premium category but remember, for starters, it is best to try monetizing your blog or website content with those who want nil traffic as some of the biggies want 3,00,000 traffic & above. Others might want more than 50,000 unique monthly page views. No matter whether your content represents a CPC banner ad or a CPM Pop-up the ad with Tier 1 ad networks (i.e premium) it starts with $10 to a variable $100 for your business model, in Net Pay 30. Whereas, Tier 2 networks offer 10-60% of their total earnings per 1000 impressions. Mostly the KPI, campaign goal, user targeting etc is communicated to Tier 2 before starting any campaign.
CPI Ad network for the publisher is an interesting marketplace where you can earn and learn at a steady pace. Once you learn the tricks of the trade and all pay out methods according to ad campaigns, you will surely start walking on the road to success. If you look at the history of advertising companies who started a decade ago and made it big recently, you might find their diligence, persistence, and smart working methods of introducing new products for an enhanced user experience like mobile search, local search, hotspot, navigation etc, along with networking skills that reveal how they raised themselves to Tier 1.