Mobile advertising companies from around the world pioneered the ad services agency concept back in 1996 and scaled through ad performance tracking to a variety of ad buyers. Initially, all ad platforms act as commission earners by conjoining publishers and advertisers. But, in 2016, during a decade, what we can analyze is that big brands like Google have acquired those pioneering companies and started a chain of a premium network for publishers.
Does that mean independent companies are extinct?
No! Small to mid-sized companies have grown over the decade by catering to mobile and video ad formats in line with the standards set by big corporations and have found their own niche. For example, some companies have started focusing on product launch rather than just offering services to their clients like Offerslook, Apps Discover Technologies, AOL – One, Appnext, Inmobi etc. It is important to gather information on how these companies have started their business with a powerful aim and eventually created products as a means to cater to the rising demands of their mobile ad network.
Our insights on mobile ad network practices will take you through a timeline of main events, ups and downs and much more.
How Does an Online Ad Network work?
Mobile advertising agencies take the unsold ads from publishers, connect with the advertisers and sell it to them. They make a commission while they transfer those ads to advertisers, a portion of ad revenue.
Ads once approved are sent from publishers site by an in-house ad server through a code. The ad’s performance is tracked through the ad network that is governed by the advertiser as they place a thank you link on their website and tracking becomes easy through this. The in-house ad server powers all aspects of mobile advertising such as targeting, reporting, tracking of ad campaigns. Mobile ad networks are taking ads to the next level by leveraging technology to track in-app advertising. Companies often manage bidding, targeting, and optimization on behalf of their network partners and offer valuable insights on ad campaign management. High CTR depends on the negotiation of ad buyers and ad network, in terms of CPM.
How Ad formats have evolved
From desktop banners, now people monetize mobile app banners. Due to the extensive inventions of technologies such as smartphones (with upgrades), cheap billing system, cheap mobile phone pricing and affordable data connections, millions of global citizens are now experiencing mobile advertising in a whole new way. Publishers have good options to earn money leveraging these mobile ad formats.
With the introduction of interstitial ads, native ads and banner ads, one cannot say there isn’t enough space for business. To make someone known to the outer world, we need to put up profiles on social media, initiate app developments and run ads that further adds fuel to their personal and professional branding.
Contact us for more info on mobile app marketing, we would be happy to help!