Mobile marketing techniques are 18% more effective and provide faster reach than any other forms of advertising, according to a survey conducted by Forbes Magazine recently. Publishers know that mobile advertising platforms are cheaper and connect users instantly. Hence, they keep on updating their inventories from time to time. Now, let us look at how mobile marketing is affecting a larger mass of people in terms of revenue. How do they make millions using simple techniques, what are the 2 most powerful techniques?
1. Push Notification
Smartphones operating on different systems like Ios and Android play store offer a plethora of powerful applications per category of Top free to Paid ones that can channelize all communications from desktop to a mobile responsive one, thus offering an enhanced virtual experience on mobile. These applications offer push notifications to display ad messages to user’s mobile while pull mobile marketing involves interactivity through a downloaded app. Advertisers & publishers tap into these techniques to produce maximize benefits.
2. CTR and Mobile Payments
Everybody knows about CTRs in ad network business, but few know about focusing on the right option within a mobile app to reap profits. Something which Paypal and Payoneer are already leveraging to reach more customers and increase revenues – mobile payment gateway. For e-commerce and product oriented industry salesmen, it is very crucial to keep their mobile app abreast of the fast changes in mobile payment options. Users are impatient, they are not willing to wait two minutes to pay for an order in app. So, what’s the way out? Improve your payment gateway and work on loading times, checkout options. The easier it is to buy, the better your sales figure will look.