As the name suggests, it is a form of online advertising using banners. Banner advertising is also popularly known as display advertising because of the visual appeal or visual dominance of the advertisement. The purpose of banner advertising is to marketize a brand and create the recognition for the brand in among people. Once the user clicks on the banner ad they are taken to the advertiser’s website or any specific landing page.
Once we link a banner ad to a certain website, it generates more traffic to that website.