Ad Networks are the need of the time. It has become an alternative and even the main income source for many of the bloggers. Sadly, most of the bloggers after getting rejected by Google AdSense and a desperation of making money ASAP join sheep herd and join any random Ad Network. To earn money, it is not mere about getting registered, as you may never know how it affected your business for bad. It may also affect your blogging career and even make you quit.
To master the art of optimum utilisation the Ad Networks you must learn a few things. After years of experience of working in Ad Network, I have jotted down some key points about Ad Networks That You Must Know:
1. Payout Threshold Can Blur Your Idea of Money Making
If you go through your publisher agreement carefully, you’ll see that most of the Ad Networks have a payout threshold, which means you can only withdraw the money if you have already earned a revenue of let’s say $100!! So, I suggest you take this into consideration. You can also go for a mediation platform which might get you paid faster.
2. Ensure Ad Network do not make you lose your Readers
Constant push notifications, pop-up ads and redirection might get your reader annoyed and leave your website forever. Getting desperate and adding all sort of Ads without giving a thought will not make you earn lots of money, you can even lose your readership. So, always go for good quality and relevant ads that can earn you the confidence of your readers and boost you Alexa Rankings
3. CPM and eCPM are Two Different Terms
Cost Per Mile or CPM as we call it, is a cost paid by the advertiser to the publisher for every 1000 impression. For an example, $10 CPM means the publisher will get a fixed $10 for every 1000 impression. On the other hand, eCPM is completely opposite from advertiser’s point of view. A $10 eCPM means you get a variable amount between 0 to $10 for every 1000 impression. Here, publisher do not guarantee any fixed revenue.
4. Net Revenue and Revenue are Two Different Things
Revenue is the total amount that an advertiser earns via a campaign. Whereas a net revenue is Revenue minus a several deductions of certain costs. So, you need to understand the concept clearly.
For Example, an Ad Network promised you a 10% share for a $100 received by the advertiser. Here your Revenue is 10% of $100. While, your Net Revenue is 10% of $100-certain costs.
5. More the Long Chain, More Expenses You Bear
Most of you might think that an Ad Network is the only one middleman between a Publisher and the Advertiser. But it is not always the same. You must inquire about the number of hops that is involved in between, as every hop needs their own cut. The higher the cut means the lower is your revenue.
Ad Networking is one big opportunity to grow your business. But, if you fail to pay attention on these details, it can backfire and you might have to pay costs that are higher than usual. All you need to do is, make through it smartly!
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