5 Ways to Promote Your App Like A Pro

Have an app?? Or thinking to launch one??

Well, make sure you know how to help people find it. Don’t worry we are here to help you with the same. Off course you can call for an advertiser to do the job, but I am afraid that in advertising cost of acquisition is never less than the cost of your app. So, I would suggest you to consider a few creative ways to promote your app.

Here we go:

1. App Store Listing and ASO

The first and foremost thing that you need to do after your App gets ready is, upload it on Apps Store. Apps Store is the biggest driver of Apps where the largest number of downloads happens across vast number of Mobile Application.

Well, not only this you will also need to get an ASO (App Store Optimization) done. This involves, creating a professional logo, insertion of accurate keywords in your brief, beautiful screenshots, an introductory video with an amazing description to appeal the users.

2. Social Media

Well nobody these days is untouched by the Social Media fever. So, not tapping users on social media can be one stupidity. Now is the time to expand your thinking of social media marketing. From here you can leverage the social media influencers and do the marketing broadly.

3. Keep your App Free!

You must have seen most of the apps in App Store is for free, that is not because the developer does not want to charge for it, it is because App Store makes it very easy to promote free apps. That is the reason why paid apps are far behind in ranking when compared to free apps.

Hence, to keep the users reach your app it is very important to keep it free which further raises the competition, ultimately resulting to higher number of downloads.

4. Email Marketing

Another important aspect in App Promotion happens to be email marketing. You can collect email addresses of users via your app features or as a part of maintaining your blog. This helps you in keeping your users informed about all the latest happenings of your app. For example, if your new blog is published, any upgradation in your app takes place, a YouTube video gets released you can convey the news via e-mails. This helps you keep them notified and create a brand name in their mind.

5. Public Relations

This is tricky one, but equally effective. Everyone wants PR, but a very small percentage of total number of apps get featured in tech-journals or general news publications. Hiring a PR team could solve this problem. But, make sure that being good is not enough for getting a PR, you must be exceptionally good with your app story. Remember, that with each PR you tend to reach a massive number of users, you got to be in your best shape for that.

While there are numerous of other ways to promote your app like an active YouTube Channel, Website Promotion, SEO etc. Remember that quality of your app is the most important thing to attract the users, if you combine a good quality app with a strategized marketing, only sky is the limit for your success.