In an era where everyone is getting well-informed and well-versed with technology, where users don’t think twice before using ad blockers, advertisers are left with no option other than keep upgrading their creativity.
If you have a great service or product and you are availing the native advertising method, you might be in a confusion how to increase leads from there. In this article, we will discuss 6 points that will help you generate more leads through native advertising:
1. Choose the Right Native Advertising Channel
Before you start off, make sure you do proper research on where you want to display your advertisement. Visit the websites where you want to place your advertisement and analyse what type of ads they are displaying, what are the cost involved, and if they have an option for Native Advertising etc.
Targeting the right place for Advertisement is equivalent to target the right audience, failing to do so will get all your efforts wasted.
2. Tell a Story
The virtual world is full of advertisement, but audiences show their interest in only those which hits their nerves on the perfect timing. Do not bombard your audiences in the name of content. Always try to connect with them by telling them a story, at the end of the story you can keep a couple strong promotional call to action line. Do not brag about yourself, remember you are trying to draw traffic and not writing a press release. Try to keep your advertisement free from ambiguity along with keeping it simple and precise.
Must Read: Why In-App Advertising is the Future of Mobile Advertising
3. Include a Call to Action
You’ve delivered a content and but didn’t include a call to action then how do you expect the audiences to come to your website or make a purchase or inquiry? Make sure that you Ad includes a call to action, it may be as simple as directing people tour website, or you can encourage people to register, enrol, sign-up etc. on your website. You can also try creative giveaways like—sign-up for a 10% discount or Register for a free demo etc.
4. Be Ready for the Traffic
Before you direct the audience to where you want make sure your landing page is ready and up to the mark. The user interface, the graphics, the content and the tabs everything should be working at their best, in fact, you should try to make it work as hard as possible. The content and graphic should be placed in an order that the user do not loses his/her attention even for a while.
5. Be Consistent with Your Brand and Customer Vision
Always create only those content that aligns with your brand entity, vision and the importance that you give to your audience.
For example, if your vision is to give people a luxurious lifestyle in less prices, your content should be designed in and around the same vision. It can be “a guide to modify your old sofa using recycled material.” By doing this you keep your audiences intact with your brand and target those who are more likely to get engaged with your brand.
6. Don’t Disrupt the Existing User Experience
Consumers these days are smart enough to smell the advertisement from far off, you need to be careful about it. You should not advertise in such a way that it becomes obvious that it has been paid for.
The smarter ways are to generate a smart content without interrupting the publisher’s existing content and keeps in line with their vision and values. For example, a listicle that encourages user to subscribe a YouTube channel.
To conclude, Native advertising is a wonderful tool, but if you are not executing it properly, all the digital spends won’t help you. Follow the 6 tips outlined above and it will hopefully help you reach you goals. If you are able to find the correct strategy no one can stop you.
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