In-app advertising offers marketers a fresh opportunity to target niche audience due to the growing number of app downloads and user demands. Whether it be social networking app, or a news app, games app, mostly now users know what they want and would definitely download the one they are most acquainted with. Mobile advertising companies understand the subtle difference between mobile web browsing needs and app browsing needs, given the fact that the app has everything that the users need. For example, food applications are getting millions of downloads due to the simplicity of ordering food via one app and secure payment options.
What the App Usage Data Says?
If a user has all he or she needs in one single mobile app or a selected few, then why would they need to scroll through the list of contents in search engine via the mobile web browser? It saves time. Apps are customized in such a manner that they will keep the users glued to mobile screens due to the ease of handling information and acting in the comfort of few taps. A recent study has encountered the minimum time users are spending on mobile apps – 3 hours daily. The time of social networking and consumer brand related apps usage remains the same – 9 to 11 pm. No wonder billions of dollars are spent on in-app advertising. Mobile advertising companies are now looking for targeted user interaction without much interruption as CPA and CPI models work in accordance with user actions.
By 2020 in-app advertising will the change the look of mobile advertising completely!
BI intelligence stated in a report that around $42 Billion by 2018 will be spent in the US alone for mobile advertising. With App downloads going to reach the maximum hit mark by 2018, social mobile giants such as Facebook and Twitter are speculated to collect the maximum mobile ad spends to foster business growth around the world. In-app ad spends are augmented due to the fact that banners can be placed on top of popular games apps, or in between social media posts like Twitter, offering a more advanced version of brand recognition. On the other hand, a very common advertising technique revolves around offers and discounts that are placed with CTA for popular consumer brands.
In-app advertising is the big yes for app startups who are looking for feasible monetization options, syncing their business goals with Mobile Ad Networks and various Publishers of noted companies. All sized mobile advertising companies are looking for cost-efficient user drives that can lead them to initiate even bigger strategies for paid advertising. Building networks and finding monetization potentials with a like-minded advertiser can always be in a backup plan but mostly, finding a reliable mobile ad network like Apps Discover Technologies will be much needed, at least in their formative years. Please feel free to talk to our experts @ +91-124-4007787