5 Things That You Should Keep In Mind While Choosing an Ad Network

If you are done with your current ad network due to unsatisfactory results, or are looking for an ad network for the first time with a motive to monetize your app or website, you might be planning to employ one more ad network to increase the ROI. Circumstances can be many, but before you choose an Ad Network you must consider a few key points to derive the desired results.

We have jotted down 5 key points that you need to consider while choosing and Ad Network for your business:

1. Size of the Advertiser Network

This one is quite clear an ad network with 10,000+ advertisers will always be better than that of the one with 1000 advertisers on board. Before choosing an ad network, make sure to check their numbers, facts and figures properly. For example, the number of current running campaigns, number of associated advertisers, number of successful campaigns they have handled so far etc.

2. Ad Quality

Most of the advertisers are so busy focusing on the numbers that they tend to overlook the quality of ads that is being served on the behalf of their brands. This overlooking or say, negligence can harm your brand value and can be a cause of disbelief among the users. Imagine if you are a running a popular blog that talks about animal safety and one day, your blog starts selling packaged pork! Can you imagine the harm? So, be careful with what goes on your brand name.

3. Ad Formats

Gone are those days when simple text ads use to do the whole work. Today, you need to be very creative with your advertisements. Industry is over laden with various ad formats, you need to choose the ideal one that serves your purpose. In the plethora of ads, some common formats are Text ads, Graphic Ads, Video Ads, Rich Media ads, Pop-ups etc.

4. Payment and Compensation

There are various compensation methods to pay the publishers. The widely-used ones are CPC (Cost Per Click), CPM (Cost Per Mile), CPV (Cost Per View), CPA (Cost Per Action) and Fixed Costs. Before, you choose an Ad Network, make sure you know which payment method will suit you and your business module the best. You should also, keep a check on queries like the minimum pay-outs, frequency of payment etc.

5. Technology and Strength:

An ad network should always be updated in terms of technology. By saying so, we do not mean that an ad network should have all the end-world technology with them, but a basic infrastructure is a must. Technology is going to play a vital role in your business considering the same, you must not ignore the technological strength of an Ad Network.

So, now when you think of switching Ad Network or getting associated with a new one, we advise you to check with these points, it will help you choose better. We hope you’ve liked the article, if you have any other suggestions, we are all ears. Do mention it in our comments section.