Developing an app requires time & effort to integrate bug-free native app features that work for the Publisher Ad Network and Advertisers in the long term. A mobile application is one of the legs of the entire business chair. It doesn’t have to create the whole supporting process, but it is a very important marketing tool. Many applications appear on the play store but they are hardly noticed or worse, they don’t perform as expected. What’s the reason?
There can be many reasons, but the most important reason could be a missing link – a solid marketing strategy that outlines all the criteria involved in the development. From launch to promotion (or sometimes promotions before launch), to optimization to engaging and re-engaging users, viral marketing, working on a revenue model etc. Some people call it the “product life-cycle”.
In this competitive market, are these enough to drive more revenue back to the original developer?
It has been surveyed that people open only one-third of total apps downloaded in their smartphones over a monthly period. This makes an app developer or designer rethink their app development strategies. What’s working in 2016 is the user-centric development approach. Post which they think of running through the clichés of mobile app lifecycle. Successful applications have great first impressions. And what influences a user to buy the app has 4 factors intertwined in it: 1) Price, 2) User rating, 3) Screen capture/ Video settings, 4) Description (it might also have an offer for purchase). Finally, any app lifecycle is incomplete without standard updates. If your user updates it, kudos! You won!
The huge shift from desktop to mobile usage by users have prompted publishers to improve their digital strategies. 80% mobile time consumption is estimated to be in digital media engagement by users in between 2013-2016, according to a global report. Facebook, Google, and Youtube are leading the Top Mobile App Marketplace. But, who said they can’t have competitors? Contact us for more info on app marketing strategies.