The big news around mobile advertising spending recently aren’t just news but reality. Fundraising for mobile advertising companies reminds us of a powerful backup behind the scenes representing a talented workforce rolling their sleeves to cater to the demands of thousands of app developers & millions of global visitors.
How are the big players changing the face of Mobile Advertising?
Vodafone, one of the largest telecom brands in the world, has introduced a personalized zoo zoo ad on television and their mobile application that completely appeals to the public in matters of seconds. Payment gateway providers and online shopping brands are following suit by introducing new advertising methods to keep enticing their customers & expand their business network. So, what’s the point in mobile advertising? The main point is to grab the audience attention using scalable techniques and smart ads. Many surveys in the past on consumer brands & mobile applications have stated that consumers are now willing to experience a customized mobile app view each time they scroll through an app or mobile browser. On the other hand, not all ads are appreciated, as some ads from Adsense appear as pop-ups but mostly ads are user based i.e relevant to their previous search on google. Active sessions on mobile browsers are the reasons behind those pop-ups.
The recent launch of Vodafone’s MobiAD is rolled out to 18 countries with an ultimate goal of enhancing mobile advertising. In developed countries, multiple mobile operators team up to provide a unique mobile ad experience to users, realizing their long-term similar monetizing strategies. Individually and in association with Vodafone, several other mobile operators have initiated a newsletter system for mobile marketers who would like to sign up for free news. Furthermore, the dropping prices on smartphones have been the major reasons for ad spending and fresh sales of mobile ads across the global ad network. Looking at these possibilities, what should be the next step of mobile ad networks?
Going back to the point of start, mobile app strategies are evolving every now and then keeping the big picture and user reactions in mind. Global giants are forming a partnership, integrating location-based services, producing new products like Adsense to monetize & keep an eye on the analytics. Real time bidding and real-time reports have replaced the need for “just” few ads. In 2016, mobile ad companies are focusing on expanding their inventories to offer more ads, seeking quality in appearance, placement of banners, style of the mobile site & usability that can augment 100% fill rates. By 2017-2018, the reasons of slow speed on browser sessions will be minimized, more companies will emerge with solution rendering products and e-marketers will get a chance to count cashless money.
If you want an expert advice on mobile app marketing, we can offer you some valuable insights & turnaround strategies that will work for the long term. Contact us @ +91-124-4007787
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