Retargeting, also known as remarketing, is a form of e-advertising that can help you keep your brand ahead of the bounced traffic as soon as they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies to reach those 98% of users who don’t convert right away.
Retargeting works by keeping displaying your retargeting ads to the user once he or she is online through various websites who once visited your website and went without making your desired action.
Retargeting generates greater online sales by keeping your brand front and centre and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure