The publisher ad network is an interesting marketplace as anyone learning the eccentricities of mobile advertising gets a positive exposure. Mobile advertising solutions gives us the opportunity to place banner ads in a significant manner. Users who use mobile apps get benefitted from the convenience to buy or sell items in matter of seconds. Publishers use this opportunity of mobile app usage by offering relevant ads in between texts or product purchase page. Google has set a standard for mobile websites to be responsive, which means that all mobile websites must align with the sizes and text patterns in multi-device screens like websites. Abiding by this, both publishers and advertisers have started offering ads over responsive websites. Owning a website, having quality content and a decent amount of traffic is a prerequisite for any kind of affiliate business, which generally publishers do. The ones who show free ads on their sites, get a commission per click.
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How Paid Ads and Free Ads Work
If a publisher has mobile traffic, then he or she invites other publishers or conjoins with an ad network to place banner ads in apps. Now, the business proposal between a publisher and ad network majorly talks about a cost per install model of payment. Here, it can also be a cost per impression model. Some major websites show 80 billion impressions per month. The ad formats are mostly native ads or video ads. The more the traffic, the more it will depend whether those sites will charge to place ad codes or not. So, free or paid ads depends on the business partner and their network.
Other advantages of Joining a Publisher Ad network
With publisher ad networks, you will get the benefits of optimizing fill rates. Optimization helps in creating more ad space and a detailed study of user behavior. Along with this, any lucrative ad banner business offers the convenience for Net 7 day’s payout system. They also offer tracking tools for real-time data which adds a sense of comfort to the overall process.
In conclusion
If you have a mobile traffic of over 10,000 per day, then you must consider a leading publisher ad network to join hands with, as they can provide you all the necessary tools and the ease of contacting their account managers for ad campaign related discussions. They also have a global exposure that consists of a huge number of advertisers and publishers partnered with them already. If you have any queries related to mobile ad networks, kindly reach out to Apps Discover Technologies @ +91-124-4007787
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