Before we begin any sort of prologue to the article, how about we go as far as anyone is concerned of what is CPA. It won’t not be exact same, as written in some book yet will most likely draw a layout about the point in your brain.
CPA: CPA stands for Cost Per Action/Cost Per Acquisition, in this marketing model where the publisher is paid if he/she gets successful in pursuing the user to take a desired action via their marketing. The action may not necessarily be a sale, it can be any action like, submitting a phone number or signing-up to a website etc.
Now you must be wondering that if this model allows you to make money online, without sale being involved. There must be heaps of people attracted towards it. Yes, you are right. But, to tackle the same CPA ad networks are way too strict than that of any other.
To get into this business you must prove yourself as an honest upstanding affiliate. CPA ad networks do want you on board, it’s just the spammers and scammers whom they want to filter out.
Methods of CPA Promotion:
There are multiple ways to promote CPA campaigns. Some involve having a website, some don’t need that too. Some examples of the popular CPA methods are as followed:
Website Reviews: you can set a website where you will introduce 3 or more number of products under a certain niche. For example, lipsticks under Rs. 1000 or Smartphones under Rupees 30,000. Now give introduction about each product, highlighting their USPs and ultimately rating them out of five or giving them stars etc. These products will be ranked in an order with a link, which redirect the user to the desired landing page usually the merchant’s page etc.
Splash Pages: Splash Pages are those which contain light content with flashy graphics and catchy headlines to encourage user to give their details or click through the merchant’s link. Information regarding the product is usually less because of two factors, either the product is already very famous like an IPhone, or they want the user to be curious enough so that he gives his details to know more.
Quiz/Fun Landing Pages: it is very close to splash pages but is even more simpler. Here users come to play a game or quiz with multiple options that can be clicked as huge domineering buttons or it may have an action button within it. For example: get now, subscribe now etc.
Reading all the above methods of CPA promotion, do not think that you must have a website to promote CPA Advertising. You cannot have a website and still be a CPA affiliate. You can do it via, e-mailers, adding links on YouTube videos, posting links on your social media platforms etc. We hope that after learning these few methods of promoting CPA campaigns you will be able to use it to the fullest and make money online. This article will fuel your first step towards CPA and rest is entirely up to you.