The growth of CPA affiliate networks over the last one decade has been increasing at an alarming rate. Due to the influx of new ad networks, competition has leveled up. It has been more than necessary to set time-tested business strategies to stand in the front line. Having said that, it can’t be truer if we say that new affiliates are joining the industry and are clueless about their business goals. There are some who have done well in just two years of their inception, while others have failed horribly, trying to imitate the others capabilities to an extent. But, success, however depends on the fact that as affiliates, how many problems they solved for their target audience and how big is their network which they could rely on versus all other technical requirements which are a part and parcel of affiliate marketing.
If you are an ad network and want to recruit affiliates, then you must decide whether you are incentive or non-incentive network. Having a clear-cut goal for sales campaigns if any. If you sort these, you will be able to get into publisher network and market them your potentials.
Answering these questions might help:
1. Which type of campaigns are you focusing on?
Are you CPC, CPI, CPL, CPM or CPA affiliate network? What are your biggest strengths? As they say, like attracts like, the type of ad campaign and your niche will attract the like. Publishers who will be interested to join hands with you will most probably belong to your own niche.
2. What type of website experience is your offering?
Websites might have graphics, text formats, fonts, referral banners, text ads or much more to choose from.
3. What makes you different?
You can find this by talking to as many publishers as possible. There are many big CPA affiliate networks but none of them answer quick enough. If publishers can feel that you are there to help them no matter what and can pay them timely then, of course, you will be the most-preferred or stand out from the rest.
4. Did you build anything that will help publishers to refer?
Have you built any product that publishers can use for their lifetime? Imagine building a brand recognition just by offering a product that can make their life easy. Many mobile ad networks are focusing on catering to advertiser demands via their mobile analytics platform.
Read More: Why CPA Affiliate Networks Let You Earn More
Is CPA affiliate marketing about selling anything?
The answer depends on the affiliate’s experience of selling just about anything. However, affiliates do understand the relevant ad serving importance, as that can fetch them the maximum revenue. If a person is looking for aviators, of course the affiliate or publisher wouldn’t offer a dress but an aviator. Affiliates put in research on user behavior and thus arrive at the reasoning that a successful CPA ad campaign can only be run on relevance factor. CPA stands for cost per install and as experts say, it can be either for a solution or entertainment that a person might install any application most of the time. So, you might categorize ad campaign strategies according to the consumer demands when it comes to selling any product or service.
All this information can lead you to find your best bet when it comes to publishers but having clarity on most of the questions above is necessary to run a CPA affiliate business.If you are looking for a leading CPA affiliate network, kindly contact Apps Discover technologies @ +91-124-4007787